I absolutely love the challenge of using lateral and logical thinking combined with data and key insights to create intuitive, engaging and interactive digital user experiences.
My ultimate goal is to produce customer-centric and user-friendly GUIs that enhance the user’s journey. I strive to continuously improve, design according to best practices and web standards and hope to positively influence consumer behaviour.
Knowledge of the latest digital trends, a desire to push the boundaries and a passion for harmonious design has ensured my success in the competitive digital landscape.
Creating user-journeys, IA, wireframing & prototyping
Scamping, ideation, storyboarding & art direction
UX & GUI design
Designing responsive eDMs & websites
Designing banners & OOH displays
Designing social media assets
Deep-etching, retouching photos & copywriting
Building responsive websites & eDMs
Building rich media HTML5 banners
Customising WordPress themes
Search Engine Optimisation
Creating animated & dynamic OOH displays
Integrating Google tracking & results analysis
Experience with eCommerce websites/booking systems
My employment history is broad and extensive and includes working in both client-facing and non-client facing roles in freelance, contract and permanent positions both in-house and at agencies.
Skills acquired at well-known agencies such as CX Lavender, BMF Australia and Clemenger BBDO has allowed me to build a repertoire of high quality work.
I have worked on clients such as Foxtel, Telstra, Virgin Australia, American Express, Visa, BPAY, Bupa, TAL, Dulux, ALDI, Hungry Jacks, Smiths, George Western Foods, the Australian Government and Weight Watchers.