I work closely that Data Analysts and gather important insights from GA or FullStory to help with testing or design.
Insights established from industry best practice, market research, industry reports and studies allow me to hypothesise and make design decisions.
I map the journey from awareness to post purchase/self-service interactions to uncover needs, motivations and potential pain points.
I conduct exercises such as card sorting and tree testing to help with information architecture and validate hypothesis.
I conduct interviews & surveys as well as observe user's behaviour to uncover whether there is a need for a suggested product and validate hypothesis.
This is my favourite part and where I get to use my logical and lateral thinking skills together to solve the problem.
I create high-fidelity interactive prototypes in Figma for internal reviews, usability testing and handover.
I like to setup usability tests to observe whether my design was successful and uncover any unaddressed pain-points.
I most commonly use experimentation to optimise existing designs to increase incremental revenue.
Solving design problems and establishing concepts via brainstorming and iteration are fundamental skills which I have refined.
I look at how content is laid out and organised in the navigation or on a page so people can find the right information at the right time.
People judge the quality of a product higher and think it works better when it's attractive and so visual design is important to me.
I like to follow the 10 usability heuristics for user interface design to ensure I've created the best user experience.
I create meaningful relationships between people and products by using the most common interaction patterns.
Using either my front-end dev skills in HTML/CSS or a CMS I can build whatever is required from banners to websites.
I love to create non-distracting and light animation to dynamically bring a page to life and improve a user's experience.
Inclusive design that encompasses the full range of human diversity is important to me and I adhere to Level AA WCAG compliance.
