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Lead Product Designer | Smart Spaces (Optus)

UX/UI for Smart Spaces Product Description Pages January 2023 – Present Lead Product DesignerMacquarie Park, Sydney • Established the Smart Spaces Design System• Optimised the Product Detail Pages• Created an E2E journey for updated value proposition 'The O-Team'• E2E journey for new Device + Service Bundle product• Optimised the Cart & Checkout journey • Conducted user…

Senior Digital Designer | BMF Australia

UI for Fairtax Website November 2016 – January 2018 Pyrmont, Sydney • UX/UI for the Fairtax Campaign landing page• IA for the BPAY website mega-nav• UX/UI for the BPAY intranet• Designed and built HTML5 dynamic banners for The ABS, The Treasury, BPAY, Weight Watchers, Dulux and TAL• Designed banners for the Aldi Christmas Campaign• Built…

Digital Designer | Clemenger BBDO

Skins for Flume by Visa August 2015 – November 2016 Macquarie Park, Sydney • Resized rich media HTML5 dynamic banners for Foxtel• Built menuboards for Hungry Jacks• Built rich media HTML5 banners and designed social media assets for Mars, Pepsico, Telstra, Virgin Australia, Smith’s, Visa and Campbell Arnott’s Examples of Work • Telstra Banners About

Digital Designer | Cellarmasters (Woolworths)

Animation for Cellarmasters Competition July 2013 – July 2015 July 2013 – July 2015 • UI/UX for web pages• Updated web components• Designed and built daily eDM’s• Designed and built static and animated banners• Developed concepts for digital marketing campaigns• Followed strict style guides across several affiliate brands such as Myer and David Jones• Spanned…

Graphic Designer | Pierre Cardin & OshKosh

Magazine Layout October 2007 – September 2009 Tamarama, Sydney Designer + Advertising Assistant for Pierre Cardin• Maintained the Pierre Cardin website and created all artwork• Assisted on international photoshoots• Managed the studioConcurrently Design Assistant for Strategies Investments (OshKosh)• Contributed design ideas to ranges• Created OOH advertisements such as in-store posters for BigW• Created trend reports…

UX/UI Designer (Freelance) | Mitzi Designs

UX/UI for Motif Dance Productions 2006 – Present Sydney Motif Dance Productions • Designed and built their website. 3D Personal Training • Designed and built their current and former website. InsideOutside Design • Designed and built their current and former website. My Health Coach • Designed and built their website. Examples of Work • Motif…