January 2023 – Present
Lead Product Designer
Macquarie Park, Sydney
• Established the Smart Spaces Design System
• Optimised the Product Detail Pages
• Created an E2E journey for updated value proposition ‘The O-Team’
• E2E journey for new Device + Service Bundle product
• Optimised the Cart & Checkout journey
• Conducted user research on customer Mental Models
• Designed the Third Party Portal for partners such as Harvey Norman customer service reps
• Updated the UI for the new Optus Network Status page (currently in development)
• Created new products with high fidelity & interactive prototypes
• Mentored three designers including a graduate
• Led one Mid-weight designer on projects such as the new homepage design
• Facilitated discussions and workshops, including exploratory and collaborative sessions with team members and key stakeholders
• Presented work to peers, team members and key stakeholders for feedback
• Worked in a cross-functional squad and collaborated with people such as BA’s, Researchers, Copywriters, Sales, Product Managers, Legal, Developers, Accessibility Specialists and Analysts
February 2018 – January 2023
Senior Product Designer
Macquarie Park, Sydney
• Redesigned Site Search and took clicks on a search result from 5% to 60%
• Contributed to the Optus Design System
• UX/UI for the Optus Enterprise and Optus Wholesale micro-sites
• Collaborated with a partner squad on the Qantas plans page
• Previously kicked goals in the Sports & Entertainment squad looking after Apple Music, Fetch, Optus Sport, SubHub and Gamepath
• Designed a couple of the Living Network pages such as Call Translate and Optus Pause
• Received team nominations for designing the Donate Your Data page, Bushfire Discovery Page and COVID-19 pages
• Was stand in Product Owner for a month establishing quarterly OKR’s and presenting to the Senior Leadership Team
• Helped out the My Optus App squad for the Messenger (Chat) integration
• Digital Design Lead overseeing 15 designers on the 2018 Apple iPhone launch for iPhone XS and beat Telstra to launch on announcement day
• Created the UI for the ‘Life at Optus’ employee app
• Redesigned various webpages including the Homepage, Store Locator, Inclusion and Diversity pages and Our Values
• Created animated digital display boards and videos