Lead Product Designer | Smart Spaces (Optus)

UX/UI for Smart Spaces Product Description Pages

February 2018 – Present

Macquarie Park, Sydney

• Established the Smart Spaces Design System

• Optimised the Product Detail Pages

• Created an E2E journey for updated value proposition ‘The O-Team’

• E2E journey for new Device + Service Bundle product

• Optimised the Cart & Checkout journey

• Conducted user research on customer Mental Models

• Designed the Third Party Portal for partners such as Harvey Norman customer service reps

• Updated the UI for the new Optus Network Status page (currently in development)

• Created new products with high fidelity & interactive prototypes

• Mentored three designers including a graduate

• Led one Mid-weight designer on projects such as the new homepage design

• Facilitated discussions and workshops, including exploratory and collaborative sessions with team members and key stakeholders

• Presented work to peers, team members and key stakeholders for feedback

• Contributing to the Optus Design System

• Designed the current Site Search MVP and took clicks on a search result from 5% to 60%

• Updated the Optus Enterprise and Optus Wholesale microsites and worked with a parter squad on a Qantas plans page

• Previously kicked goals in the Sports & Entertainment squad looking after Apple Music, Fetch, Optus Sport, SubHub and Gamepath

• Designed a couple of the Living Network pages such as Call Translate and Optus Pause

• Received team nominations for designing the Donate Your Data page, Bushfire Discovery Page and COVID-19 page

• Responsible for redesigning user journeys followed by user testing to uncover pain points and experimentation for validation of ideas

• Was stand in Product Owner of the Content United squad for a month

• Helped out the My Optus App squad for the new Messenger UI integration

• Previously UX/UI designer for the new Optus website launching soon

• Previously Digital Design Lead on the 2018 Apple iPhone launch which included asset creation

• Created the UI for the ‘Life at Optus’ employee app

• UX/UI for various webpages such as https://www.optus.com.au/about/inclusion-diversity and https://www.optus.com.au/about/our-values

• Digital display boards and video

• Winner of various awards that can be viewed on my LinkedIn page

Examples of Work